Resfeber Trip

 

                                                        For: Product launch 

                                                        Created: 01.12.2022 

                                                        By: Ataberk Canpolat 

                                                        Emre Çetinaslan 

                                                        Nurevşan Şuara Gezer 

                                                        Saim Volkan Işık

Resfeber Trips

Marketing Phases

 Phase 1 

Overall goals:

Optimization of Google Ads,

SEO Optimization, Domination of Turkey, 

Ukraine and Russia Market, 

Attracting tourism bloggers and vloggers, 

Global PR news release, 

ResCard promotions, 

Business Partnerships with Airbnb houses, hotels, hospitals, tourism agencies etc 

Phase 2 

Resources: 

● Personnel:internal personnel 

● External:external agencies

● Budget: What is the budget?

Budget: KOSGEB (200.000 TL) , equity investment (150.000 TL) and Export Supports (2500000-4000000). 

Personnel: 4 Core Personnel(Front End, Marketing, Accounting and Industry Relations) and Interns External Agencies: Digital Marketing and SEO Agency

Phase 3 

Market, competitor, and SWOT analysis: 

For experiences Turkey Market Size: 

19 B $ For ResCard Turkey Market Size: 

12 B $ For 2022, 50 M tourists are expected to visit Turkey, their current spendings size is about 630$ We aim to %1 of the both experience and ResCard market size (310 M $) for short term We have local and global competitors. Local competitors are ETS tour, Jolly Tour etc and Global competitors are Withlocals, Airbnb Experience, GetYourGuide etc 

SWOT ?

Phase 4 

Milestones: 

1) - Hızlandırma programlarından veya çekirdek desteklerinden yararlanmak 

2) - Keiretsu ve Galata Business gibi şirketlerin melek yatırımcılarından mentorluk ve yatırım desteği almak. 

3) - Uygulamanın iş modelimizi anlatacak şekilde prototipini hazırlamak. 

4) -Uygulamamızın saha testlerinin başlaması, 

5) -Saha testleri sonrasında geliştirdiğimiz uygulamayı kullanan ilk müşteri - Destek başvurularında başarısızlık yaşamamız durumunda kendi sermayemizle fikri daha ileri hale taşıyıp destek arayışına devam etmek. 

6) -Yurt dışındaki turizm firmalarıyla gerçekleştireceğimiz ilk ortaklıklar 

7) -Gelirlerin giderleri aştığı ve nakit akışının sürdürülebilir bir hale geldiği ilk gün 

8) -Yurt içi tatil bölgelerinin %70 inde aktif olacağımız zaman 

9) -Yurt dışı ilk hizmetimiz 

Phase 5 

KPIs: 

1) 3150 experience sell in 1st Year 

2) Operation in 6 Cities in Turkey (İstanbul, Ankara, Antalya, İzmir, Nevşehir, ?) 

3) Europe and Asia Market enterance 

4) 30+ Business Partnership and 100+ lead generation from them 

5) 10.000 Lead from advertisiment 

6) 1575000 TL total income

7) 315000 TL gross profit 

8) %95 customer satisfaction 

                                                                        Brand Summary

Resfeber offers personalized and experience focused experiences for tourists. Resfeber cares what you experience and your time. We offer the best quides with best prices for best personalized experiences.

                                                                         Brand Campaigns 

-ResCard Campaign 

Avoid tourist traps with Resfeber’s Guarantee. 

Gain %5 in every buying 

-Resfeber Tourist Campaign

Book now with %5 extra discount Book now and pay later when you get there Book now and get Free Turkish Coffee in the experience?

 -Resfeber Guide Campaign 

-Rated high will get more (Decreasing commision to %18)

Market Segmentation 

Behavioral: Man and womens who spend their Money to reward themselves and love to trying new things. Their loyalty to a tourism brand is low and they are open to try new brands. They can made a decision with a commercial via Bloggers and social media with insprational messages and pictures. Geographic: Italy, Germany, USA, Ukraine, Russia, Bulgaria, Azerbeijan, Georgia, etc. 

Psychographic: They love travelling and exploring new things. They interest with cultural experiences in wherever they go. They care their lovers and generally go to any trip with a partner. 

Demographic: They are generally christian. Their education level high school graduation and upper. They can be classified as mid and upper level of yearly income. Decision makers are generally womens.

Customer Personas: 

Name: Tourist 

Age: 25-48 

Location: Italy, Germany, USA, Ukraine, Russia, Bulgaria, Azerbaijan, Georgia, etc. 

Finances: mid and upper level of income 

Family: Generally 2 person (with a partner) 

Personal motivations: Exploring new culture and continuous learning Personal goals: Living happy and full filled,

Market Strategy

Product: Personalization of experience. 

Price range: 35-70 $ Activity: *See Campaigns Section* 

Growth: Firstly İstanbul, İzmir, Ankara, Antalya, Nevşehir, Bursa. Secondly, Sofia, Skopje, Prague, Bucharest, Kyiv, Lyiv, Odesa, Moskow. Thirdly, Washington, New York, Orlando etc. 

Retention: We will analyze our customers and when we open operations in their countries, we will retarget these customers. Also we will launch Resfeber Events which you can follow any event in your city so we can increase our website usage.

Budget 

Here is the current breakdown of the budget for the product launch. Items are subject to change as we get closer to negotiating final prices with vendors. 

Color Marketing